In direct response, and ecommerce these days, we always know which campaigns are the most successful. We always know which ads produce the best results, and we know that down to the penny.
That’s because measurability is at the cornerstone of everything we do.
300% More Direct Bookings in 30 Days – A complete copywriting system for anyone who wants measurable results, was created to bring that focus on measurability into the lodging industry.
For example, I believe you should always be able to know how many bookings you got last month through your Facebook channel.
You should be able to pull up a report and see exactly how many room nights that totaled. And you should know exactly how much that added to your top-line revenues, to the penny.
Because when you can do that – when you can have that level of measurability – it does 3 really cool things for your hotel.
1. It gives you business intelligence. Since you can see where the conversions are happening, you know exactly where to focus to create bigger and better returns.
2. Accountability lets you set up win-win agreements with local businesses. Say, for example, you decide to work with a local tour guide… and you set up an arrangement where they send you reservations and at the end of the month you send them a small commission. (Now, this could be a small commission for you, but for them this could represent a good sale. So they’d be incentivized to promote you through their own social media circles.) Or you could set up the agreement so they have access to special inventory, so when they send you a prospective guest you could be offering them a room + a voucher for one of the tour guide’s services. So this could be a true win-win, and it wouldn’t cost you anything.
3. Because measurability lets you see your ROI on a daily, weekly or monthly basis, it gives you the ability to test out lots of different things (as I mentioned in #1), and then build a strong case for a larger marketing budget in those areas. In this way, it helps you do your job better and your higher-ups feel more rest-assured in your marketing endeavors.
All-in-all, measurability gives you business intelligence, it lets you be creative and it lets you roll out your marketing in the community in a really nice way.
To learn more about the system in 300% More Direct Bookings in 30 days, please visit www.MoreDirectBooking.com
P.S. ‘Yes’ this is a real book. 8 1/2 X 11, full color, 133 pages.