Have you ever met someone who couldn’t stop talking about themselves at a party?
It’s pretty annoying, right?
Unfortunately, many hotel websites still suffer from this same compulsion.
They go on and on, boasting about their rooms’ features, just like a brochure. They inform rather than inspire. And that’s boring, really.
As a result, just like at a party, they’re steadily pushing people away…
This makes it hard for them to collect email addresses and, even if they do, people don’t have much reason to read their emails anyway…
As a result, it’s no wonder these hotels are dismayed by their website’s performance. And they may be missing up to 80% of your sales opportunities, according to the National Sales Executive Association.
That’s why I’ve come up with a checklist with 8 simple steps you can walk through to determine if your website is missing these important sales opportunities as well. And I’ve included a few pointers in the right direction if it is.
Download How to optimize your hotel website
All the best,
Jeremiah